Amoco is coming back

"interstate366, now In The Industry" (interstate366) 10/10/2017 at 17:54 • Filed to: None

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interstate366, now In The Industry > interstate366, now In The Industry 10/10/2017 at 17:55

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Link in case of Kinja: https://www.bp.com/en_us/bp-us/media-room/press-releases/bp-brings-back-amoco-brand-for-us-fuel-network.html

xyzabc > interstate366, now In The Industry 10/10/2017 at 18:03

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Unless they can offer better pricing than Costco ( Tier One Rated Fuel) , what’s the point?

for Michigan > interstate366, now In The Industry 10/10/2017 at 18:19

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British Petroleum®, making America(n Oil Company) great again.™

crowmolly > interstate366, now In The Industry 10/10/2017 at 18:19

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Sunoco Ultra 94 or GTFO

unclevanos (Ovaltine Jenkins) > interstate366, now In The Industry 10/10/2017 at 18:35

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Are Sony walkmans coming back as well?

shop-teacher > crowmolly 10/10/2017 at 18:35

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I’ll have to GTFO then, we don’t have those ‘round these parts.

interstate366, now In The Industry > shop-teacher 10/10/2017 at 18:35

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This

shop-teacher > interstate366, now In The Industry 10/10/2017 at 18:35

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I always thought it was really stupid to kill that whole brand.

interstate366, now In The Industry > for Michigan 10/10/2017 at 18:36

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I’m surprised it took this long after the oil spill.

crowmolly > shop-teacher 10/10/2017 at 18:38

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Nobody’s got it, it was discontinued.

interstate366, now In The Industry > unclevanos (Ovaltine Jenkins) 10/10/2017 at 18:40

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interstate366, now In The Industry > xyzabc 10/10/2017 at 18:40

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Lingering negative sentiment from the oil spill?

interstate366, now In The Industry > shop-teacher 10/10/2017 at 18:41

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Me too. Growing up, the closest gas station to where I lived was an Amoco, so the brand has a bit of nostalgia to me.

shop-teacher > crowmolly 10/10/2017 at 18:45

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I see. No Sonoco stations at all around here, so I wouldn’t know.

Manwich - now Keto-Friendly > interstate366, now In The Industry 10/10/2017 at 18:47

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It’s coming back? Why? Is it because the BP brand is tarnished due to that Deepwater Horizon oil spill?

Manwich - now Keto-Friendly > unclevanos (Ovaltine Jenkins) 10/10/2017 at 18:49

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Yes it is... for ONLY $4000...

http://www.sony.ca/en/electronics/walkman/nw-wm1z

interstate366, now In The Industry > Manwich - now Keto-Friendly 10/10/2017 at 18:54

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Probably. They’ve had a reduced presence around here since, and I’m nowhere close to the Gulf of Mexico.

aberson Bresident of the FullyAssed Committe > interstate366, now In The Industry 10/10/2017 at 18:55

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0/10 gulf is better

interstate366, now In The Industry > aberson Bresident of the FullyAssed Committe 10/10/2017 at 18:55

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rib

themanwithsauce - has as many vehicles as job titles > Manwich - now Keto-Friendly 10/10/2017 at 19:18

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Yep. Plus we are a very nationalistic country so “AMerican Oil COmpany” is better than “British Petroleum”. Other commenters are sharing memories of the Amoco near them so if you wanted a gas station you could either be a BP or an Amoco station depending on your wants/needs for the area.

ranwhenparked > interstate366, now In The Industry 10/10/2017 at 19:41

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It was kind of dumb to kill it in the first place. There was no reason BP and Amoco couldn’t have coexisted in the US, both brands had established equity here, but Amoco was most certainly the better known and better recognized to American consumers.

Also good to see that they’ve left the classic Standard Oil torch logo mostly untouched, instead of doing something stupid like just spelling out “amoco” in lower case sans serif italics.

interstate366, now In The Industry > ranwhenparked 10/10/2017 at 19:53

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Agreed. Other companies (ExxonMobil, Marathon) have overlapping brands and it works fine.

ranwhenparked > interstate366, now In The Industry 10/10/2017 at 20:01

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Heck, look at Hardee’s/Carl’s Jr.

xyzabc > interstate366, now In The Industry 10/11/2017 at 04:45

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No...just standard market forces with another business offering a commodity.